Why it is important to incorporate digital marketing within your business activities

SEO is extremely important

Most companies have a company website, as this is how they are discovered online by customers and potential customers. However, the positioning of a website’s link on a search engine result’s page is very important. This is because, if your company’s website link is displayed on the sixth page of the search engine results, this is no good as we as search engine users do not tend to look further than the first page of results. So, this is where SEO plays a big part in improving this, SEO stands for Search Engine Optimisation and this is where the aim is to make your website’s link rank higher on the search engine results page. For example, if you own a hairdressers, and you are based in Norwich, consumers who wish to find a new hairdresser in Norwich will type in the search engine ‘Hairdressers in Norwich’ so therefore the wording of Hairdressers in Norwich needs to be displayed on your website, in order for your website to rank highly. However, SEO can be a complex method of digital marketing for those who are not used to working with it, so luckily there are professionals who work within a SEO company that can help improve your SEO.

We are glued to social media

We live in a society where most people, especially those who are under the age of thirty are glued to social media. You may have noticed that when you scroll through social media there are many advertisements which are included in your feed, or when you are watching a video online, there is almost always an advertisement attached to the video. This is businesses and marketers making the most of social media and its wide audience. Therefore, this is why it is important to consider adding a social media presence to your business activities, meaning that you should definitely have a social media page for your company and you can go even further by paying for sponsored adds to be hosted on social media websites and videos. The beauty of using social media advertisements is that the social media provider does the target audience research for you and the advertisement is shown to the types of people who are likely to be interested in your product or service.

There are downsides to traditional marketing, so give digital marketing a chance

The issue with traditional marketing is there is very little interaction between the medium used and the customers. It is more of providing information to the public that the brand exists with the hope of these people patronizing the brand.

Furthermore, print or radio advertisements can be very costly and it isn’t always a good idea to invest lots of money in traditional marketing because of this, as printing materials can be expensive and you will most likely need to hire people to distribute these. The results on this marketing strategy cannot easily be measured. Was the campaign successful? It is hard to tell as unlike digital marketing, traditional marketing does not give analytics and results of how well a marketing campaign is doing.

There are many benefits of using digital marketing, these are:

You can target a local audience, but also an international one, which is amazing! furthermore, you can make a campaign to a specific audience, demographics and interests. This means your campaign will be more effective and more likely to gain higher revenues than previously.

Your audience can also choose how they want to receive your content. Whilst one potential customer may prefer to read a blog post, another person may like to watch a YouTube video. Unfortunately, traditional marketing doesn’t give the audience a choice. Most people dislike receiving flyers through their letter boxes or phone calls at inconvenient times on things that they are irrelevant to them. Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place.

Interaction with your audience is possible with the use of social media networks. Traditional marketing methods do not allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. Digital marketing is also cost-efficient, because some people invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.

The numbers of people that is reached from digital marketing is amazing

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