You are lucky if you have a marketing strategy that you think worked well for you and you have repeated it several times. However, at some point, you need to change your strategy and find ways to diversify. Even if what you use works,for now, it will not stay that way forever. In a rapidly changing world, people will continue searching for something new. If you cannot offer them a campaign that will excite them, they will move on to other choices.
People are different
You might hear some marketing experts telling you to focus on your target audience and study them if you want to create a message that works. However, even within that demographic group, people have different needs and preferences. Treating them as the same will lead to failure. It helps if you come up with different approaches to target them and make them buy what you have to offer.
Things move quickly
Some ads become viral online because they are effective. People feel compelled to buy those products because they were moved by what they saw. The problem is that even these effective ads will not last long. They might be hot for a few days, but the novelty will subside, and people will move on to something else. Therefore, you need to come up with something new all the time. If you opted for video marketing, and it worked, you cannot expect that every new video you publish will also go viral. Perhaps, you need to consider other strategies too.
Not everyone is online
You might think that your online marketing strategy is enough. You can entice people to your brand if you post a cute photo on Instagram. It might work for some, but it will dissipate soon. Besides, not everyone is online all the time. You might target other groups who do not rely on the internet for information. You are taking them out of the picture if you decide only to have an online marketing campaign.
Some of them might fail
You cannot expect all your campaigns to succeed. Some of them will fail because they did not connect well with your target audience. You might feel devastated when these campaigns do not work as intended. However, if you have a different strategy, you will move on right away. You cannot dwell on something that did not work if you still have a shot at success.
Some ads need to focus on giving
Your ads might keep telling people to take action and purchase your products. At some point, people will feel like you want nothing else from them but their money. You also need to change your strategy by focusing on giving them something. For instance, you can opt for customised hoodie printing and provide the product as promotional merchandise. You are giving people something without asking for anything in return. They will appreciate the gesture.
You cannot afford to simply retain the same strategies and assume they will always be enough.