It is a common misconception that if you want to create high quality business videos – you need expensive equipment. That is far from true, and in fact a smartphone with a good video camera, or a digital camera or camcorder will more than suffice. So while you should set a budget for this part of your business, it does not need to be extreme in order to achieve any high quality business videos you need.
Instead of focusing on the camera, there are other areas you should pay attention to if you want to create better quality business videos:
- Use a good microphone
Regardless of the video camera you’re using, the built-in microphone isn’t going to record the kind of crisp and clear audio that you want for your business video – and that will affect its overall quality. As such you should look into using a good external microphone while recording, or recording and adding a voiceover later on.
- Make sure the lighting is good
Lighting can make or break a video, and so you should make sure that the scenes you’re recording are well-lit. If you’re on a budget you can use normal lamps placed outside of the frame to improve the lighting, or if not you could look into getting a proper lighting kit. Pay close attention to the direction the lights are pointed in, as you don’t want to create excessively sharp shadows.
- Record at as high a resolution and framerate as possible
When you’re recording raw footage it is always a good idea to record at as high a resolution and framerate as you can – so that the quality is at its best. Often you’ll find that the framerate is more important than the resolution, and if you need to reduce the resolution to increase the framerate then the tradeoff will be worthwhile.
- Record multiple takes
It is always a good idea to record multiple takes, so that you have b-roll footage and options that you can use when you cut your business video. As a rule you should always shoot several takes, and if you aren’t happy you should keep shooting until you are.
All these factors have a part to play in creating better quality business videos – but the post-processing that you carry out does too. The good news is that all you really need on that front is Movavi Video Editor, as it is so user-friendly that you won’t require any prior experience or expertise to use it.
Using Movavi Video Editor will let you trim out unwanted parts, fix any issues, and compile your footage into a business video. On top of that you could enhance its quality, apply filters and special effects, add captions, insert animated transitions, and more. If you want to make sure the audio quality is good you could even add audio tracks by following the instructions at www.movavi.com/support/how-to/how-to-add-audio-to-video.html and edit them too.
Simply put Movavi Video Editor will provide you with the tools that you need to make sure that your video quality is more than satisfactory. In fact with its help you should be able to make sure your business videos look professional and visually impressive too.