If you’ve got a small, local business, your ability to effectively work on your local SEO is going to have a huge impact on the amount of business you have. Knowing this, it’s vital that you do everything in your power to rank as well as you can in your local SEO rankings.
To help you see how you can get some improvement in this area, here are three ways you can improve your local SEO.
Get Your Information Right
The most important pieces of information that you’ll have online for your small local business is your name, address, and phone number. If this information is incorrect, not only will you not rank well in your local searches, but it will also be much harder for clients or customers to effectively find you in your area.
To ensure that all of this information is accurate and verify it for your business, Shane Barker, a contributor to Search Engine Watch, shares that you should regularly check your Google My Business page as well as other online directories that your business is listed on. If you see anything that’s not accurate, make sure you get it changed as quickly as you can so that only correct information can be found about your business online. This can include additional information like your store hours and more.
Optimize Your Landing Pages
Another thing you can do to improve your local SEO is to make sure your landing pages are optimized with the right keywords for your area.
According to Anna Crowe, a contributor to Search Engine Journal, you should have both city-specific and state- or regional-specific landing pages based on what areas you service as part of your business. By having a unique landing page that’s specific to each area that you serve, you’ll have a greater chance of being found when someone searches online for the type of work that you do in their area.
Try To Encourage More Reviews
Improving your local SEO can also be accomplished through the use of online reviews that are left for your business.
Ideally, the reviews that you’ll want will be positive and encouraging for other people to work with your business in the future. So to increase your chances of getting these kinds of reviews, Moz.com recommends that you do things like giving the best possible customer service, creating in-store signs that ask customers to leave reviews, train your staff to encourage reviews when interaction with customers, and responding to the reviews that you do get.
If you’re wanting to work on improving the local SEO for your small business, consider using the tips mentioned above to help you learn how you can do this now and in the future.