Why Choose Flexible Packaging for Your Product

Sustainable flexible packaging is quickly becoming the snack and food packaging standard, but there are still companies that can’t bring themselves to make the change. Why? The popular ePac flexible packaging has several significant benefits when compared to more traditional packaging choices, and those benefits go beyond being the greener option. Therefore, to help convince you that it is time, check out the six advantages of flexible packages over other, less efficient alternatives.

Reduced shipping and Handling Costs

The most significant economic benefit to your business is the reduction in shipping and handling costs for your logistical operations. According to Packaging Digest, flexible options weigh up to 70% less than other rigid plastic containment options. Also, flexible packages require less packaging materials, which equate to reduced space requirements, meaning that more merchandise can fit into one shipment. Finally, because of the reduced weight and size, a company can receive or ship the same amount of product in fewer trips, equating to a reduction of expenses overall.

Greater Customization

Unlike other restrictive forms of packaging, flexible materials allow for greater customization and branding opportunities. With advanced printing techniques, you can print in high-resolution, and colors and logos appear crisp and clear. Also, the options for creating resealable and more durable packages are higher than more traditional options.

Product Preservation

Also, the material design of flexible packages provides a barrier protection that helps food remain fresher longer. For example, the composition of the materials or the additional thin layer of protective material creates a moisture, dust, vapor and UV light barrier. This benefit makes flexible packaging not only good for your company’s bottom line but also the perceived value from the customers.

Improved Packaging Design

While customization is a part of design, flexible packaging truly allows product design to go to the next level. Materials are entirely moldable, allowing for the design of bags or digital printed pouches. Also, because of the dexterity of the material, you can create wrapped imagery and bold typeface, ensuring that your products stand out on the shelves next to the competition.

Greater Production Efficiency

The creation of traditional product packaging typically results in higher energy consumption and more material waste. However, flexible packaging is a more efficient process, requiring less material and energy. Also, there are fewer greenhouse gasses produced through the manufacturing process. These production benefits equate to a more reliable and environmentally friendly packaging process.

Reduced Environmental Impact

Beyond the reduction of greenhouse gasses, flexible packaging is typically recyclable. However, while these packages can be recycled in the traditional sense, the zippers and seal top enclosures on many packages mean that consumers can keep the packages and reuse them for other storage. Once discarded, the materials will be repurposed into more packaging applications instead of contributing to landfills.

Flexible packaging is the most efficient and environmentally responsible option available for a variety of products. If you are still on the fence about whether a change to such packaging is right for your product or business, then contact a manufacturer to discuss the benefits specific to your company.

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