Social media has made a huge impact on the world as we know it and it is a major aspect of society. A recent study by MarketWatch shows that “American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media.” And much of this time is spent on social media platforms like Facebook and Instagram.
You’re right to think that social media has taken over the world, but you ain’t seen nothin’ yet. Businesses small and large are utilizing social media more than every, but just wait. A leading
social media advertising agency says that marketing trends will continue to gravitate towards social media, and here’s how.
Customer engagement will increase on social media platforms
Customers and potential customers are already extremely engaged on social media business accounts, but the level of engagement will continue to rise. The content posted by businesses and brands will start genuine, thought-provoking conversations that actually matter. This means that businesses are focusing more on releasing valuable content rather than random posts that have little to no value.
The up-and-coming trend for social media content is to post engaging stories, photos, videos, and articles in order to keep the attention of your followers. This is also the best way to gain new followers, since valuable engaging content is more likely to be shared, which means more social media users will actually take notice of it.
Group outreach will become more important than ever
Studies show that groups on Facebook and Instagram is becoming more active than ever. There are groups for literally everything – it doesn’t matter what your interests and hobbies are, you can find a group that revolves around them. For businesses, social media groups are the ultimate platform to reach your audience.
Influencer marketing will continue, but “micro influencers” will take over
We all know what the Instagram Influencer is. Maybe you’ve even personally purchased a product that you were convinced to buy because an Influencer posted a pic or shared a story relating to that product. Social media advertising experts believe that the influencer will remain an important marketing fixture, but influencer marketing will follow a different trend.
As of now, the top influencers in the world have huge numbers of friends and followers. However, the problem with this is that businesses are no longer certain that this following is real or fake. More and more “influencers” are paying for fake followers so that they can be seen as an influential source. For this reason, businesses – especially local ones – will turn to micro influencers, ones that they know have a true following and can make a real marketing difference.
Chatbots on social media platforms will increase
When you visit a company’s social media site, there is often a message that automatically pops up asking if you need assistance. This is called a chatbot, and it is one of the smartest marketing strategies known to man. Even though the chat is often generated by a robot – hence the name “chatbot” – it shows that the company has a strong belief in customer service. These chatbots will become the norm on social media business account within the next few years.