Over the last few years, the beauty industry has experienced significant growth. While the beauty market were once limited to brick-and-mortar stores, beauty products are now taking over eCommerce with online shops, subscription boxes, on-demand services, and more.
The beauty industry is saturated with thousands of products and brands, but aspiring entrepeneurs can stand out from the crowd if they combine hard work and creativity. So, what do you need to know to start a successful online beauty business?
Beauty is an oversaturated market in the eCommerce space, and selling original products backed by a compelling and authentic story can help you stand out from the competition. While it might be tempting to jump straight into the branding process, taking the time to answer the following key questions can help you create a brand that effectively reaches your ideal customer.
Who are you?
If you expect customers to connect with your company, you’ll need to convey who you are as a brand. Whether you’re starting a skincare line or selling essential oils, choosing a few key adjectives to describe your brand can guide your decisions.
What are your missions and values?
Customers choose brands they can stand behind, and connecting with your customers requires more than selling great products. Ask yourself why you’re starting your business and what you stand for as a brand to write your mission statement and define your values.
Who is your ideal customer?
Defining your ideal customer is the key to targeting your products. Knowing and understanding your customer base can help you make informed branding decisions and will ultimately help you craft a brand that speaks to your ideal customer.
Next, you’ll need to create a website. Like a physical storefront, your website will be the face of your business—it’s what potential customers will see first and what they’ll use to purchase your products.
If you’re not familiar with HTML or CSS, an online platform like Squarespace or Wix can help you build an affordable, secure, and user-friendly online store with no coding skills. Most eCommerce platforms also allow business owners to customize their web design, purchase a domain, manage inventory, take orders, and receive payment.
To raise awareness of your brand, you’ll need to use social media to your advantage. Although all platforms are important, YouTube and Instagram are visual platforms, making them primary channels for cosmetic brands. Consequently, developing an effective plan for reaching out to beauty influencers on these platforms can go a long way in pushing your brand forward.
Influencers get a lot of messages from brands, and a simple copy-and-paste message isn’t going to get their attention. If you want an influencer to endorse your brand, try crafting a personalized message and sending promotional products to show them why your brand is the right fit for their audience.
To leave a strong first impression, try creating promotional products with your brand name and logo with Mines Press. Sending customized mugs, tote bags, and stickers to influencers in the beauty community can spread the word about your brand and help you reach a wider audience.
For online entrepreneurs,, finding a reliable wholesale supplier is the key to success. Wholesale suppliers typically sell products at discount prices, allowing business owners to make a profit when their customers purchase the products from their store.
If you’re not sure how to get started, research wholesale suppliers within your niche. When researching potential suppliers, take note of their experience in the industry, client testimonials, and product quality. For example, if you’re selling essential oils, wholesale suppliers like Visagenics offer high-quality rose oil created with herbs and flowers harvested in clean air and oil. Finding a trusted supplier can ultimately help you offer the best products to your customers.
Launching your own beauty business can be a thrilling, creative, and fulfilling process. Now that you know how to start your online beauty business, there’s only one thing left to do—start selling!