For many small businesses, hiring someone to work solely on your marketing might be something that’s well down on your list of priorities. But when you think you’re ready to take your business to this level, there are a few things you’ll need to think about before you go out and hire someone with a marketing background.
To help you in figuring this out, here are three things to consider when hiring a dedicated marketer for your small business.
Is There Enough Work To Justify Hiring Someone?
Just because you might have the capabilities to hire a new marketing employee onto your staff doesn’t necessarily mean that you need one. To help you determine this, you need to think about how much marketing work you have that needs to get done.
If you don’t have enough marketing tasks to justify hiring someone, you can always outsource the marketing tasks that you need help with. Additionally, Rachel Beider, a contributor to The Young Entrepreneur Council and Small Business Trends, shares that you can also just work with freelancers if outsourcing the work isn’t something you’re interested in. Then, when you are ready to hire an actual employee, you could pull from a freelancer that you’ve already been working with.
What Kind Of Marketer Do You Need?
When you’re just starting to really build out your marketing team, you’ll need to contemplate what kind of marketer you should be bringing on board.
Generally, Kirill Kniazev, a contributor to Business2Community.com, recommends that you either hire a marketing assistant or a marketing manager as your first marketing hire. If you still want to be mainly in charge of the direction that your marketing goes, hiring a marketing assistant to execute on your plans might be best for you. But if you’re needing someone to take a little more responsibility and drive the marketing, bringing on a marketing manager might be closer to what you’re needing.
What Are Your Marketing Skills That Need To Be Complemented?
Since you’re used to being a small business, you likely are wanting to stay pretty in the loop when it comes to marketing your company.
If this is the case for you, Tanner Simkins, a contributor to Entrepreneur.com, recommends that you try to find a marketing employee that has complementary skills to your marketing skills. For example, if you’re very creative but you don’t know the technical aspects of writing, grammar, digital marketing, or web development, hiring someone who excels in these areas will likely be your best bet.
If you’re thinking about bringing on a dedicated marketer to your small business team, consider using the tips mentioned above to help you make the right staffing choice.